Joe McGhee — Founder & Business Strategist
Founder of Crestline Talent Partners and Whitmore Studio. Based in Atlanta, Georgia — building companies, digital experiences, and a career in entrepreneurship.
I’m drawn to the space where business, talent, and design meet — and I build for it.
I’m a University of Alabama graduate — General Business, minor in Finance — and I built two companies alongside my degree. Crestline Talent Partners connects growing businesses with strong sales talent. Whitmore Studio designs and builds premium websites for brands that care about their digital presence.
My background is in sales and business development — presenting, prospecting, and managing client relationships across internships and sales roles before I started building my own companies. I’m motivated by building things from the ground up, doing high-quality work, and developing the skills and relationships it takes to build a career in entrepreneurship.
Long term, I want to grow both companies, work with clients I’m proud to represent, and build a career centered on entrepreneurship, sales, and business ownership.
Ventures
Different disciplines, same approach: find the gap, build for it, and hold the execution to a high bar.
Venture 01 · Talent
A recruiting and talent partner connecting growing SaaS and business-services companies with high-performing sales professionals.
My role: Founder. I built Crestline from the ground up and lead its day-to-day operations and client partnerships.
Venture 02 · Design
A digital design studio building custom, high-quality websites for businesses that want their online presence to reflect the caliber of their work.
My role: Founder, Creative Director. I design and build every site personally, start to finish.
Selected Work
Three projects, three proofs of the same habit: identify the problem, then build the whole solution.
Recruiting · Talent
Founder
Crestline exists to solve a specific problem: growing SaaS and business-services companies need strong sales talent, and finding it takes time most founders don’t have. I built Crestline to close that gap — connecting them with high-performing sales professionals through a focused, relationship-driven recruiting approach.
Web Design
Founder, Creative Director
Whitmore Studio designs and builds fully custom websites — no templates, no shortcuts. Every project starts from a blank canvas, built around scroll-driven storytelling, refined motion, and a level of craft that matches what my clients are trying to build.
Personal Brand
Designer & Developer
The site you’re looking at now — designed and built by me, start to finish, as a working example of the same standard I hold Whitmore Studio’s client work to.
Designed and developed by Joe McGhee as an expression of the same strategy, design, and execution featured throughout this portfolio.
Capabilities
Areas of focus built through real work — not self-rated percentages.
Building companies from an idea to something real — twice over.
Identifying opportunities and turning them into partnerships.
Understanding a market and its buyers before building for them.
Finding and qualifying the right prospects, not just any prospects.
Sourcing and vetting sales talent for growing companies.
Presenting, prospecting, and closing — learned in person, not just in theory.
Keeping clients informed, aligned, and confident throughout an engagement.
Designing and building custom websites, start to finish.
Shaping how a company looks, sounds, and is remembered.
Turning a scope of work into a finished, delivered product.
How I Work
Look for a real, specific problem — a company that needs sales talent, a brand whose website undersells it.
Decide who it’s for and what it needs to accomplish before building anything.
Design and develop the first real version — no templates, no shortcuts.
Revise with the client or the market until it’s actually right, not just finished.
Ship work that reflects well on everyone attached to it — including me.
Judge success by real outcomes — placements made, sites launched, clients kept.
About
I’m a graduate of the University of Alabama’s Culverhouse College of Business — General Business, minor in Finance. Outside the classroom, I spent my time building — starting with a pressure-washing business I ran through high school, then across sales and business development roles at Vector Marketing and Soliant, and now as the founder of two companies.
Crestline Talent Partners and Whitmore Studio both grew out of the same instinct: see a gap, build something that fills it, and hold the work to a high standard. Crestline connects growing companies with strong sales talent. Whitmore designs and builds the websites behind ambitious brands — including this one.
I’m motivated by building things from the ground up and doing work I’m proud to put my name on. Long term, I want to grow both companies, work with clients worth being proud of, and build a career centered on entrepreneurship, sales, and business ownership.
Current Focus
Contact
Whether it’s a recruiting conversation, a website project, or a partnership — I’d like to hear about it.